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Privacy policy
This privacy statement clarifies the nature, scope and purpose of the processing of personal data (hereinafter “data”) within our online offer and the associated websites, functions and contents as well as external online presences, such as our social media profile (hereinafter collectively referred to as “online offer”). With regard to the terminology used, such as “processing” or “responsible person”, we refer to the definitions in article 4 of the General Data Protection Regulation (GDPR).
Responsible
edv & medien, Gesellschaft für Datenverarbeitung mbH
Probsteigasse 20
50670 Köln
Deutschland
Email: info@edv-medien.de
Imprint: edv-medien.de/contact
Types of data processed:
– Inventory data (e.g., names, addresses).
– Contact information (e.g., e-mail, telephone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., visited websites, interest in content, access times).
– Meta/communication data (e.g., device information, ip addresses).
Categories of persons affected
Visitors and users of the online offer (hereinafter we refer to the persons concerned as “users”).
Purpose of processing
– Provision of the online offer, its functions and contents.
– Answering contact inquiries and communicating with users.
– Safety measures.
– Range Measurement/Marketing
Terminology used
“Personal data” shall be any information relating to an identified or identifiable natural person (hereinafter referred to as “the person concerned”); A natural person is considered to be identifiable, either directly or indirectly, in particular by assigning to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special characteristics Can be identified that are the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
“Processing” means any operation performed with or without the help of automated procedures or any such series of operations in connection with personal data. The term extends far and covers virtually every use of data.
“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific person concerned without the addition of additional information, provided that such additional Information shall be kept separately and subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person.
“Profiling” means any kind of automated processing of personal data, which consists in the use of such personal data to assess certain personal aspects relating to a natural person, in particular aspects To analyze or predict the performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or location change of this natural person.
The “person responsible” shall mean the natural or legal entity, authority, institution or other body which, alone or jointly with others, decides on the purposes and means of processing personal data.
“Processor” means a natural or legal person, authority, institution or other body that processes personal data on behalf of the responsible party.
Relevant legal bases
In accordance with article 13 of the GDPR, we will inform you of the legal basis of our data processing. If the legal basis is not mentioned in the data Protection declaration, the following applies: the legal basis for obtaining consent is Article 6 (1) lit. A and article 7 GDPR, the legal basis for processing in order to fulfil our services and to carry out contractual measures and to answer inquiries is Article 6 (1) lit. b GDPR, the legal basis for processing in order to comply with our legal obligations is article 6 (1) lit. (c) GDPR, and the legal basis for processing to protect our legitimate interests is Article 6 (1) lit. F GDPR. In the event that vital interests of the person concerned or of another natural person require the processing of personal data, article 6 (1) shall be used. (d) GDPR as a legal basis.
Security
We shall, in accordance with article 32 GDPR, take into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing, as well as the varying likelihood of occurrence and severity of the risk for the Rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, availability and Separation. We have also established procedures to ensure that the rights concerned are exercised, that data is deleted and that the data is compromised. We also take into account the protection of personal data in the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and data protection-friendly preferences (art. 25 GDPR).
Cooperation with processors and third parties
If we disclose data to other persons and companies (processors or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission ( For example, if a transfer of the data to third parties, as to payment service providers, according to article 6 para. 1 lit. b GDPR is required for the performance of the contract), you have agreed to a legal obligation to do so or on the basis of our legitimate interests (e.g. in the case of the use of agents, web hosts, etc.).
If we entrust third parties with the processing of data on the basis of a so-called “contract processing contract”, this is done on the basis of article 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of the use of third party services or disclosure, or transmission of data to third parties, This only occurs when it is done to fulfil our (pre) contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permits, we process or leave the data in a third country only in the presence of the special conditions of art. 44 ff. GDPR process. i.e. processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a data protection level corresponding to the EU (e.g. for the USA by the “Privacy shield”) or observance of officially recognised special contractual Obligations (so-called “standard contractual clauses”).
Rights of the persons concerned
You have the right to request confirmation as to whether relevant data will be processed and for information on this data as well as for further details and copy of the data in accordance with article 15 GDPR.
They have accordingly. Article 16 GDPR the right to request the completion of the data relating to it or the correction of the incorrect data concerning it.
They shall, in accordance with article 17 GDPR, require the right to be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with article 18 GDPR.
You have the right to demand that the data relating to you which you have provided to us be obtained in accordance with article 20 of the GDPR and to request their transmission to other persons responsible.
They shall also have the right, pursuant to article 77 GDPR, to submit a complaint to the competent supervisory authority.
Withdrawal
You have the right to revoke your consent in accordance with article 7 (3) of the GDPR with effect for the future.
Right to Object
You may at any time object to the future processing of the data relating to you in accordance with article 21 GDPR. The opposition may in particular be against processing for direct marketing purposes.
Cookies and right of objection in direct advertising
“Cookies” are small files that are stored on users ‘ computers. Within the cookies, different data can be stored. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. As temporary cookies, or “Session cookies” or “transient cookies”, cookies are called, which are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. “Permanent” or “persistent” are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the users visit them after several days. Similarly, in such a cookie, the interests of users who are used for range measurement or marketing purposes can be stored. “Third-party-cookie” means cookies that are offered by other providers than the person in charge of the online offer (otherwise, if it is only their cookies, it is called “first-party Cookies”).
We may use temporary and permanent cookies and clarify this in the context of our privacy policy.
If users do not want cookies to be stored on their computer, they will be asked to disable the corresponding option in their browser’s system preferences. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional limitations of this online offer.
A general contradiction against the use of cookies used for the purposes of online marketing can be used for a variety of services, especially in the case of tracking, via the US-American side http://www.aboutads.info/choices/ or the EU-page http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be achieved by means of their shutdown in the settings of the browser. Please note that you may not be able to use all the functions of this online offer.
Deletion of data
The data processed by us will be deleted or restricted in its processing in accordance with articles 17 and 18 GDPR. Unless expressly stated in the scope of this data protection declaration, the data stored with us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with statutory retention obligations. If the data is not deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. i.e. the data is locked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.
According to legal requirements in Germany, the storage shall be carried out in particular for 10 years pursuant to § § 147 abs. 1 AO, 257 para 1 No. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, taxation of relevant documents, etc.) and 6 years Pursuant to § 257 para 1 No. 2 and 3, para 4 HGB (commercial letters).
According to legal requirements in Austria, the storage is in particular for 7 J according to § 132 para 1 bao (accounting documents, documents/invoices, accounts, documents, business documents, statement of revenue and expenses, etc.), for 22 years in connection with Land and for 10 years for documents relating to electronically supplied services, telecommunications, radio and television services provided to non-entrepreneurs in EU member States and for which the mini-one Stop Shop (MOSS) is taken.
Contractual services
We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractors (uniformly referred to as “contract partners”) according to article 6 para 1 lit. B. GDPR to provide you with our contractual or pre-contractual services. The data processed, the nature, the scope and the purpose and the necessity of its processing, are determined by the underlying contractual relationship.
The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g., used services, contractual contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).
In principle, we do not process special categories of personal data unless these are components of a contracted or contractual processing.
We process data necessary for the establishment and fulfilment of the contractual services and point to the necessity of your claim, if this is not evident to the Contracting Parties. Disclosure to external persons or companies is only necessary if it is required under a contract. When processing the data transferred to us within the framework of an order, we act in accordance with the instructions of the client and the legal requirements.
As part of the use of our online services, we may store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as the interests of the users in the protection against misuse and other unauthorized use. This data is not passed on to third parties in principle, unless it is for the pursuit of our claims according to article 6 para 1 lit. F. GDPR required or there is a legal obligation pursuant to Article 6 (1) lit. C. GDPR.
The data will be deleted if the data are no longer necessary to fulfil contractual or legal obligations of care, as well as for the handling of any warranty and similar obligations, the necessity of keeping the data reviewed every three years; In addition, the statutory retention obligations apply.
Contact
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information of the user for the processing of the contact request and its processing is according to article 6 para 1 lit. b) GDPR processed. Users ‘ information can be stored in a Customer relationship management system (“CRM system”) or similar request organization.
We will delete the requests if they are no longer required. We review the requirement every two years; The statutory archiving obligations also apply.
Newsletter
With the following instructions we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your right to object. By subscribing to our newsletter, you agree to the reception and the procedures described.
Content of the newsletter: We send out newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. If the contents are specifically described in the context of an application for the newsletter, they are decisive for the consent of the users. In addition, our newsletter contains information about our services and us.
Double opt-In and logging: the registration for our newsletter is done in a so-called double-opt-in procedure. i.e. After you have registered, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. Registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the logon and confirmation date as well as the IP address. The changes to the data stored by the shipping service provider are also logged.
Registration information: To sign up for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name for your personal address in the newsletter.
The sending of the newsletter and the success measurement associated with it are carried out on the basis of the consent of the recipients according to article 6 para 1 lit. A, article 7 GDPR i. V. M § 7 para 2 No. 3 UWG or if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to article 6 para 1 Lt. F. GDPR in conjunction with § 7 para. 3 UWG.
The logging of the registration procedure is based on our legitimate interests in accordance with article 6 (1) lit. F GDPR. We are interested in the use of a user-friendly and secure newsletter-module that serves our business interests as well as the expectations of the users and allows us to provide proof of consent.
Cancellation-You can cancel the reception of our newsletter at any time, i.e. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may store the e-mail addresses held for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defence against claims. An individual cancellation request is possible at any time, if at the same time the former existence of a consent is confirmed.
Hosting and email delivery
The hosting services we use are designed to provide the following services: infrastructure and Platform services, computing capacity, storage space and database services, e-mail delivery, security services, and Technical maintenance services that we use for the purpose of operating this online offer.
We process, or our hosting provider, stock data, contact data, content data, contract data, usage data, meta-and communication data of customers, interested parties and visitors of this online offer based on our legitimate interests An efficient and secure provision of this online offer according to article 6 para 1 lit. (f) GDPR in conjunction with article 28 GDPR (Final Order Processing contract).
Online presence in social media
We maintain online presences within social networks and platforms in order to communicate with the active customers, interested parties and users and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.
Unless otherwise stated in the context of our data protection declaration, we process the data of the users if they communicate with us within the social networks and platforms, e.g. write articles on our online presences or send us messages.
Integration of third party services and content
We place within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 para. 1 lit. f. GDPR) content or service offers from Third-party providers to incorporate their content and services, such as videos or fonts (hereinafter referred to as “content”).
This always assumes that the third-party providers of this content perceive the IP address of the users, since they could not send the contents to their browsers without the IP address. The IP address is therefore required to display this content. We only endeavour to use such content, whose provider uses the IP address only to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “Web beacons”) for statistical or marketing purposes. The ‘ pixel tags ‘ can be used to evaluate the traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device, including technical information on the browser and operating system, referring Web pages, visiting time and other information on the use of our online offer. Be linked to such information from other sources.
Google Maps
We include the maps of the Google Maps service provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which, however, are not carried out without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.
Within our online offer, functions and contents of the service Twitter, offered by the Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons, with which users can announce their liking regarding the contents, subscribe to the authors of the content or our contributions. If the users are members of the platform Twitter, Twitter can assign the call of the above contents and functions to the respective profiles of the users. Twitter is certified under the Privacy Shield Agreement and provides a guarantee to comply with European Data protection Law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.
Using Facebook Social plugins
We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of article 6 para 1 lit. f. GDPR) Social plugins ( “Plugins”) of the social network facebook.com, which of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ( “Facebook”). The plugins can include interaction elements or content (e.g. videos, graphics or text contributions) and are visible on one of the Facebook logos (white “f” on blue tile, the terms “like “, “like” or a “thumbs up” sign) or are connected to the Facebook social plug-in. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and provides a guarantee to comply with European Data protection Law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user calls a function of this online offer that contains such a plugin, his device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted directly by Facebook to the user’s device and is included in the online offer. Users can create user profiles from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our knowledge level.
By incorporating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged on to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example press the Like button or leave a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will know and store its IP address. According to Facebook, only an anonymized IP address is stored in Germany.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and settings for the protection of the privacy of the users can be read in the Privacy policy of Facebook: https://www.facebook.com/about/privacy/.
If a user is Facebook and does not want Facebook to collect data about him via this online offer and link it with his member data stored on Facebook, he must log out before using our online offer on Facebook and his Delete Cookies. Other settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Google +
Our sites use Google + features. Provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. You can use the Google + button to publish information worldwide. The Google + button gives you and other users personalized content from Google and our partners. Google stores both the information that you gave for a content + 1, as well as information about the page you viewed when you clicked + 1. Your + 1 can appear as hints along with your profile name and photo in Google services, such as search results or your Google profile, or elsewhere on internet presences and ads on the Internet. Google records information about your + 1 activities to enhance Google services for you and others. In order to use the Google + button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name is used in all Google services. In some cases, this name may also replace a different name that you used when sharing content through your Google account. The identity of your Google profile can be viewed by users who know your email address or have other identifying information from you. In addition to the purposes described above, the information you provide will be used in accordance with Google’s current privacy policy. Google may publish aggregated statistics on users ‘ + 1 activities or share them with users and partners, such as publishers, advertisers, or related websites.
In parts created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke
